Bright Cellars
Now part of Winc — build your own box monthly with quiz-matched recommendations
Bright Cellars was an algorithmically personalized wine club founded in 2015 by MIT graduates, matching members to wines via an 18-point palate quiz and ongoing bottle ratings. In October 2024, Bright Cellars was acquired by Full Glass Wine Co. and fully migrated into Winc, with brightcellars.com now redirecting to the Winc platform. Former Bright Cellars subscribers access wines under Winc’s build-your-box membership model, with Bright Cellars-branded wines remaining available as a distinct collection within Winc’s catalog.
Last verified Feb 2026
Price
$80–$220
Per bottle
$18.33
Shipping
Free
Frequency
Monthly
Bottles
4–12 bottles
Plans & Pricing
| Intro | Price | /Bottle | Frequency | |
|---|---|---|---|---|
| Winc 6-Bottle Membership (current) | — | $115 | $19.17 | Monthly |
| Winc 12-Bottle Membership (current) | — | $220 | $18.33 | Quarterly |
| Bright Cellars 4-Bottle Monthly (pre-Oct 2024, legacy) | $32$8.00/ea | $80 | $20.00 | Monthly |
What Wines You Get
Wines made exclusively for this club's brand
Flexibility & Cancellation
Cancel anytime via Winc account portal online, by phone (844-223-5527), or by email (concierge@brightcellars.com). Must notify at least 3 days before next scheduled shipment. No cancellation fee.
Shipping & Delivery
The Experience
Frequently Asked Questions
What happened to Bright Cellars?
Bright Cellars was acquired by Full Glass Wine Co. in April 2024 and fully migrated to the Winc platform in October 2024. brightcellars.com now redirects to Winc. All subscriber accounts, wine preferences, and subscriptions transferred automatically to Winc.
How does the quiz-based matching work?
Bright Cellars used an 18-point algorithm and 7-18 question palate quiz to match members with wines. After migration to Winc, members use the Winc Palate Profile Quiz and wine rating system to personalize future recommendations.