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Firstleaf

Quiz-matched wines at $7.49/bottle intro — cancel anytime online

HybridMix of curated picks and choose-your-ownMixed SourcesBlend of estate and partner winery selections

Firstleaf uses proprietary technology and a patent-pending quiz to personalize wine selections to your unique palate. They sample over 10,000 wines annually and work directly with producers to offer award-winning wines at up to 60% off retail prices with a 100% satisfaction guarantee.

Last verified Feb 2026

Price

$99/shipment

Per bottle

$16.50

Shipping

Free

Frequency

Monthly

Bottles

6 bottles

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Plans & Pricing

IntroPrice/BottleFrequency
Firstleaf$44.95$7.49/ea$99$16.50Monthly

Free shipping on all plans

What Wines You Get

Wine types
RedWhiteRoséSparkling
SourcingMixed Sources

Blend of estate and partner winery selections

Regions
California, Washington, Oregon, France, Italy

Flexibility & Cancellation

Skip shipments
Pause membership
Cancel online
Cancellation: easy
Commitment: none

No contracts or cancellation fees. Cancel anytime via account settings online. Easy to change, reschedule, or cancel.

Shipping & Delivery

Shipping costFree shipping
Ships to48 states (ex. AK, HI)
Adult signature requiredYes

The Experience

Personalized to your taste via quiz
Swap bottles before shipment
Adjust red/white ratio
Tasting notes included
Food pairing suggestions
Video content
Member community access
Discounts on reorders
Gift options available

Frequently Asked Questions

How does Firstleaf work?

Take a short quiz about your wine preferences, receive 6 custom wines, then rate them to refine your taste profile through 13 billion data points.

What does membership cost?

First 6 wines for $44.95 with free shipping. Ongoing club shipments are $99 for 6 bottles. Members get at least 30% off all club orders.

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